Adobe InDesign | Research | Saie | October 2024

The aim of this report was to use professional research techniques to analyze industry trends and gather insights to identify opportunities, diagnose problems, and develop recommendations for the beauty brand, Saie.

I defined Saie’s primary audience through secondary research, outlining key demographics, psychographics, behavioristics, and channel segmentations. To evaluate consumers’ experience, I analyzed the contents of Saie’s e-commerce site and engaged with its AI-powered customer service to assess its effectiveness in making product recommendations.

The finalized research was delivered in a professional industry report, which I designed in alignment with Saie’s branding.