Adobe Photoshop | Print Advertisements | May 2024

A simple campaign concept for SAYE, a Barcelona-based footwear brand that combines classic design with modern innovation.

The creative concept for the campaign, “Say Yes”, derives from the brand’s name and its ethos as an environmentally-conscious and proactive company. The campaign features a series of print advertisements that highlights the brand’s sustainability efforts and production quality. The design of the campaign draws inspiration from advertisements from the 90s, which enhances the sneakers’ retro yet timeless silhouette.